Iconsulthotels’ past assignments include the planning, implementation, and management of the pre- and post-opening social media marketing and online guest engagement campaign for a large, privately owned, luxury in Dubai, which incorporated all major social media platforms, as well as several niche networks and business blogging.
Iconsulthotels also successfully conceptualized and implemented the Twitter strategy and launch for a major UAE-based luxury hotel group, which included creating all necessary policies & procedures, staff training, supervision of the soft-launch phase, and management of the official launch.
Previously, Iconsulthotels planned & supervised a successful travel blogger outreach campaign for a UAE-based luxury hotel & leisure operator, which drastically improved the company’s brand visibility and resulted in numerous positive (online) magazine articles, press mentions, and other write-ups. This was followed by an equally successful travel trade outreach campaign, which resulted in several hundred quality connections with travel agents and travel companies in the company’s target markets and a marked increase in leisure bookings.
Iconsulthotels assisted a Dubai-based hospitality & real estate consulting company with creating a new corporate website and conceptualizing & implementing a suitable social media presence on LinkedIn, Google, and various niche social networks. A Dubai-based edutainment company retained Iconsulthotels to launch its social & digital media presence in the UAE and neighboring countries.
Iconsulthotels also carried out an in-depth “online health check” for a UAE-based hotel owning & management company, resulting in a detailed report with clearly laid out recommendations and improvement strategies, which was presented to the company’s board.
A Dubai-based leisure operator retained Iconsulthotels for pre- and post-start-up social media training and a Middle Eastern B-2-B telecommunications and computing wholesaler selected Iconsulthotels as its pre-launch PR partner.
In the past, we have also been involved in creating strategies to increase the amount of positive online feedback for a Dubai-based luxury hotel, conceptualizing the online presence (website & social media) for the Dubai chapter of an international travel & tourism network, and enhancing the (online) image of numerous hospitality and service industries professionals worldwide. We also successfully assisted several UK-based hotels with union negotiations and change management challenges.
Client Confidentiality: Information on this page has been deliberately kept vague in order to protect the confidentiality of Iconsulthotels’ past clients. Similarly, certain projects we have previously been involved in have been excluded completely. Do not hesitate to contact us should you require further information or references.